Exploring the history of Phoenix, Arizona, just for fun. Advertising-free, supported by my patrons on Patreon. Thank you!

Going to the Swigert Brothers Optical Company in old-time Phoenix


It's 1911 and I think that I need some new glasses. I just noticed an ad for the Swigert Brothers Optical Company, so I think I'll go visit them. I'd appreciate if you'd come along with me. I don't see very well, and I might get lost.


Looks like they're on Adams, across from the new Adams Hotel. Yeah, they've already replaced the old one that burned down last year. These Swigert Brothers look pretty respectable, and I see that they both wear glasses. They've been in business here in Phoenix for eight years, so they've been around since 1903.


The ad says that I'd be cheating myself if I didn't allow them to care for my optical needs. I sure don't want to cheat myself! They say that they fit but one quality of glasses - the best. Sounds like they'd be expensive, but I guess that's how you don't cheat yourself! I would ask my neighbors and friends about them, but no one that I know wears glasses. Maybe I could go ask the old schoolmarm? Or maybe a bank teller?


I like that style in the ad, I think it's called a "Pince-nez" - it just pinches your nose. I wonder how comfortable that is? Let's see, they're open from 9 to 12, and 1 to 5, and other times by appointment. I'd like to go there now. Point me in the right direction, will you?

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Buying a new Nash car in old-time Phoenix


Let's time-travel back to Miller Brothers Motors in 1941, which was at 6th Avenue and Washington, in Phoenix. I'm going to buy a new car! A Nash!


I've been listening to you, and you've convinced me, I need to change to Nash. My old Pope-Toledo was never that reliable! I see that you're already waiting for me in the showroom, sitting there in the window, I recognize your white hat.


Why yes, I did get all dressed up for this. That's the cowboy hat that I got at the rodeo last year, and I'm so proud of my cowboy boots that I tucked my pants into them. How do you like my bandana? I'm a real cowboy, ain't I?


Now before I buy here, I want to go take a look at the repair department. I'd imagine I'd be needing a lot of repairs - you've seen my driving! It looks like they do good work here! I'm convinced.

Let's see, I like the green one there in the showroom. Seems like they're more expensive than I had thought, though. Can you lend me $2,000?

If you liked this article, and would like to see more, please consider becoming a patron of History Adventuring on Patreon. If you're already a patron, thank you! You make this happen!

Click here to become a Patron!

History adventuring posts are shared there daily. The basic tier is a dollar a month, and the PhD tier, which includes "then and now" photos, billboards, aerials, videos, and super high-definition photos, is five dollars a month, and is discounted for seniors, veterans, and students.