Getting grooming advice from beautiful women in 1949
When I saw this ad, which I found while browsing the Duke University site, I was reminded of how important beautiful women have always been to me, and how I've always tried to follow their advice, especially as it relates to grooming.
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Of course, I've known a lot of men who would never dream of listening to a woman's advice, for fear I guess of seeming to be seen as being "told what to do by a woman". And to me, it just makes perfect sense to listen to them. Beautiful women may not be experts on products for men, but they know what they want, and they want their man to be his best. Yeah, I know I sound like a commercial, so I'll let the ladies do the talking:
"The sm-o-o-othest men I know use Barbasol [presumably this meant both smooth in terms of their actions, and also having a smooth face]! Naturally, Sugar... that's because Barbasol gives millions of guys a really close, clean shave that lasts all day!"
By the way, note the hands on this girl, which is a style popularized by the illustrator Alberto Vargas, and this style became known as the "Varga Girl". Very thin and pointy fingers, often with the pinky or index finger spread out in a very feminine way. The artist, by the way, is Carl Setter.
These girls are calling me "cutie" and "dreamboat" - I think I'll listen to them! The one on the left is very glamorous, and I'm not sure what's going with the girl on the right - she may have fallen down just to show a bit of leg!
Popsie? I suppose that was an affectionate term in the '40s, but it's a new one to me. I don't know about you, but I've always liked being called "sweetie" by a beautiful girl, so if you're one, please go ahead and say it.
And guys, really, do you need to be told to not have "athletic aroma?" If you won't do it for yourself, could you at least do it for her?
Images from the Duke University Library Digital Collections.
If you like pictures of old-time Phoenix, please become a member of History Adventuring on Patreon. I share a LOT of cool old photos there, copyright-free, with no advertising. Your support makes it happen! Thank you!
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