At the shore in 1922 in Atlantic City, New Jersey


Although this photo was taken to document the billboards along the shore in Atlantic City, New Jersey, I'm mostly fascinated by the people, especially what they're wearing on the beach (oops, I mean the shore, this is the east coast, you know!).


I've never seen the Atlantic Ocean, but I spent a fair amount of time in my twenties along the Pacific, and my favorite pastime was looking at the girls, who mostly wore teeny-weenie yellow polka-dot bikinis. This group in the foreground in this photo kinda puzzles me, especially the two who appear to be wearing some type of booties. Who wears booties to the beach? If you're an expert in female fashion in the '20s, maybe you can help explain. But then it doesn't seem as if they men's swimwear looks all that different from the women's. They're all wearing tank tops, and the men are wearing shorts and the women I presume are wearing skirts and leggings. Oh yeah, and the men aren't wearing bathing caps, only the women are.


If we can tear our eyes away from the bathing beauties, I want to take a look at the billboards. I've never smoked cigarettes myself, but I guess that Lucky Strikes were better because they were toasted. Toasted? Coca-Cola hasn't changed it logo, which is something that I really like. Personally, I hate it when companies change their logos! Hang on a second, there's a pageant going on on September 6th and 7th. I hope there'll be bathing beauties!


Images from the Duke University Library Digital Collections.
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