A visit to the Boardwalk in 1948, Atlantic City, New Jersey


Let's time-travel to 1948, and visit the Boardwalk in Atlantic City, New Jersey. I've never been there IRL (In Real Life) but I've seen a lot of photos on the Duke University site ROAD (Resource of Outdoor Advertising Descriptions) and it's becoming familiar to me. I'll show you around, come on!

The first thing that caught my eye is the sign for the General Motors Exhibit. Wow, would I like to get in there and see that!


Chevrolet, Buick, Oldsmobile, Pontiac, Cadillac, Frigidaire, Fisher Body, Delco. The era of the greatest automobile design was beginning, right after World War II, the fifties.


But let's do some girl-watching, I mean people-watching. I know nothing about women's fashion, so if you do, could you tell me what's going on here with these ladies' coats? Was this a trend at the time? Anyway, let's keep looking.


Oops! I think this guy turning around is saying "what are you looking at?" Quick, look away, and try to look casual. Yeah, that's right, hands in pockets.


Oh my! Look at those pretty ankles!


Heyt! look at that sign they're putting up there - deluxe vaudeville featuring Frances Langford and Jon Hall. I wonder who they are? Hang on, I'll go Google them. Here ya go:

Frances Lanford

Jon Hall

Wow, that Frances is one hubba-hubba kid! And it looks like Jon could be my twin, how about that? Well, we do have the same last name, and all I need is a striped shirt, right?


Looks like the Steel Pier has everything! Vaudeville, Dancing, and 3 movie horses. 3 movie horses? We could also watch two photoplays, "So This is New York" with Henry Morgan, and "Blondie's Reward" with Penny Singleton. Hang on, I'll go Google Penny. Here ya go:


Isn't she lovely? Yes, of course that's a wedding ring, she's married to Dagwood!

Thank you for visiting the Boardwalk in 1948 with me!

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